Mzansi Afrika

From Johannesburg South Africa, a window on the world

Tuesday, October 05, 2004

It's all in the name

From Wikipedia, an etymology of company names. Did you know?

Adidas - from the name of the founder Adolf (Adi) Dassler.
Adobe - came from name of the river Adobe Creek that ran behind the houses of founders John Warnock and Chuck Geschke.

Apple- for the favourite fruit of co-founder Steve Jobs and/or for the time he worked at an apple orchard. He was three months late in filing a name for the business, and he threatened to call his company Apple Computer if his colleagues didn't suggest a better name by 5 p.m.. Apple's Macintosh is named after a popular variety of apple sold in the US.
Atari - From the board game Go, "atari" is a Japanese word to describe a position where an opponent's stones are in danger of being captured. It is similar, though not identical, to "check" in chess.
Daewoo- the company founder Kim Woo Chong called it Daewoo which means "Great Universe" in Korean.


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